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Packaging Starts With a Blade

If packaging didn’t matter then why would companies spend millions of dollars each year on changing, rearranging, or refreshing their look?

Everyone does it, It’s a part of the marketing plan each year, Another way to become attractive to the consumer. Something that will draw attention to their product more than any other.

Oreo Example

Let’s take Oreo for example. Long ago, when I was a child, we had simple clear plastic packaging with a blue paper sealed end, a little artwork, and the word OREO across the top. That was all it took for me as a child. I simply needed to see the chocolate cookie with that delicious-looking cream filling. Yep, it worked. It’s still my favorite to this day. Now today, Oreo is in everything from breakfast cereal, ice cream, low-calorie dessert options, and every flavor you can dream of for the world’s favorite sandwich cookie.

Packaging has come a long way

Packaging has come a long way over the years and the industry has proven a necessity. Back in the day, a simple small plastic bag would rip when you opened it and necessitated the cookie jar to keep fresh for days to come. Now a bright display of laser print, easy to open, and a resealable design that no longer requires the cookie jar for storage. The quality of this product and the convenience of the packaging certainly keep its ratings high among consumers.

Bottom Line

Bottom line, take a great product and put it in a desirable package and you have a winner. Marketing is key and keeping up with the demands of the market place a must. It is money well spent to develop these new designs; as each year new packaging and product displays make companies billions of dollars. Keep up with the industry and you are sure to please the consumer for years to come, just like one of America’s favorite cookies.

Wondering how the packaging for the OREO happens. A quality blade is a start. (after the design of course) At Hardedge Tool, while we are not a cookie, and we are not in homes all across America, we are in manufacturing facilities all over the world, where the packaging for these wonderful products is made. Providing the manufacturers with a quality product that produces reliability that they can depend on to get the job done when it matters most.

Contact Hardedge Tool for all of your Industrial Razor Blade, Converting Blades and Film Slitting Blade needs!  (859) 581-0770 FAX: (859) 581-0776

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